Panama will soon hit a brand of luxury resorts: Secrets Resorts & Spas. This brand will be operated by AMResorts, a subsidiary of Apple Leisure Group that will sign a management contract resource for Secrets Playa Bonita Panama. It is expected that by the end of this year, the chain AMResorts assume operations of InterContinental Playa Bonita Resort.
* Apple Leisure Group will begin operations in the country through its subsidiary AMResorts.
* AMResorts will take over the operations of the InterContinental Playa Bonita Resort in December 2015.
* The name of the InterContinental Playa Bonita will be replaced by Secrets Resorts & Spas, an “adults only” brand.
In tourism and hospitality, Panama is proving to be one of the favorite destinations for the establishment of large chains worldwide. On this occasion, arrives to the country AMResorts, a subsidiary of Apple Leisure Group, wich has signed a management resource for Secrets Playa Bonita Panama.
According to information published by The Visitor website, and according to statements by Alex Zozaya, CEO of Apple Leisure Group, “Panama has become a major destination for experiential luxury travel, so it is a perfect complement to our brand winning, Secrets Resorts & Spas.
InterContinental Playa Bonita has been the site chosen for the new resort until December 2015, when AMResorts take over operations and begin the rebranding of local and Secrets Playa Bonita Panama. The project includes improving the complex of 303 rooms, meeting rooms and a 10,000 square foot spa.
Secrets Playa Bonita Panama offers a secluded tropical paradise with the comforts of a luxury resort. Guests can enjoy five freeform pools with spectacular views of the Pacific Ocean, a private golden sand beach and easy access to popular attractions.
Meanwhile, the chairman of Bern Hotels and Resorts, Hernan Bern, said that “Apple Leisure Group is the ideal partner for Bern Hotels & Resorts. We are very excited about this business, and hope to attract Secrets Resorts & Spas as a major brand in Panama.”
If you want to know more about this new resort, you can log into the website AppleLeisureGroup.com.